The way in which companies harness new ideas will be key to their success asthe economy picks up – and HR needs to support this. Rick Wills, chairman of the London Eye Company, told delegates thatorganisations must become better at generating and managing new ideas, andstressed that HR has a key role to play. Launching new initiatives will require companies to have a realunderstanding of doing things differently. This will involve both peopleissues, and what Wills calls ‘hard’ issues. The hard issues include the following processes: generating ideas, filteringthe ideas and putting the best ideas into practice. He calls the people wholaunch new ideas ‘extrapreneurs’. But he also said to enable extrapreneurs to flourish, the HR departmentneeds to be open-minded. It must ensure a new way of working, which mightinvolve flat structures and different reward systems. The challenge for HR, he said, is to understand what the differences arethat are required. HR departments also need to be brave enough to bring peoplein from outside. “HR must spot the need and where best to attract and motivate thetalent,” Wills said. “The HR director needs to be the advocate of this to the CEO. This is achance for HR to take a lead,” he added. Taking it all on board: HR soundbites from the Aurora…Will Hutton, chief executive atThe Work Foundation: ”Ethics is more than best practice. We are talking about goingback to basics and asking, “What is a company for?”’Professor Bob Garratt, visitingprofessor in corporate governance, Imperial College, London: “Senior HR people should hang around bars at conferenceslike this to help them understand what the wider world is doing. HR directorsneed to get out more.”Neil Haywood, HR and changedirector at business services company Serco: “My premise is that organisations that develop adistinctive approach to change, achieve a competitive advantage. This is anatural role for HR practitioners to fulfil, if they are prepared to seize theopportunity.”Clare Chapman, group HR director at Tesco:”We think managers should be there to serve staff, not theother way around. A manager who helps his staff makes a huge difference.” Rick Wills, chairman, London EyeCompany:”HR must spot the need and where best to attract andmotivate the talent. The HR director needs to be the advocate of this to theCEO. This is a chance for HR to take a lead.”Tim Coburn, chief executive atPersonal Journeys:”Asking questions is one of the most effective yet leastdeveloped leadership skills. In the next generation of leadership, the abilityto ask questions that link people, passion and performance will be one of themost highly prized.” Comments are closed. Managing ideas is the key to a successful firmOn 20 May 2003 in Personnel Today Previous Article Next Article Related posts:No related photos.